Montreal, March 13, 2017 – Air Transat is proud to introduce its new ad campaign promoting its 27 European destinations to Canadians. In keeping with its “Vacation is calling” theme and developed in partnership with the Sid Lee creative agency, the campaign was unveiled on March 6. It will be featured on the Web, social media, television, the radio, billboards and in print media.
“On TV and the Web, Air Transat presents two videos based on the anticipation of a vacation in London and Greece, featuring stories that highlight the happiness we feel when booking a European holiday with Air Transat,” says Geneviève LeBrun, Vice-President of Marketing at Transat Tours Canada. “Transat reaffirms its role as a leader in holiday travel to Europe, a market in which it has been present for 30 years, and stands out for its wide variety of destinations, available by direct flight.”
The videos of the campaign can be viewed on YouTube:
Our billboard campaign will particularly make a splash in the greater Toronto area for the next four weeks, but it will also be presented in Vancouver, Calgary, Montreal and Quebec City. In addition, Air Transat will surprise consumers by offering hors d’oeuvres in 16 restaurants – Italian, Greek, Portuguese, Spanish and French – in Montreal and Toronto, giving them a taste of the flavours they would encounter at some of its popular destinations.
27 transatlantic destinations available this summer
Air Transat’s summer 2017 transatlantic flight program offers 27 destinations, now available to a greater number of travellers thanks to its enriched connecting flight service. The airline also recently unveiled a new destination, Tel Aviv in Israel.
Espace Air Transat at Montréal–Trudeau airport
Travellers passing through the Montréal–Trudeau airport can also feel the joy of vacations in the new Espace Air Transat section, which offers, among other things, an immersive multimedia experience designed by Moment Factory.
To learn more about Air Transat’s transatlantic flight program, visit airtransat.com.
About Air Transat
Air Transat is Canada’s number one holiday travel airline in the Canadian and transatlantic markets. Every year, it carries some three million passengers to approximately 60 destinations in 26 countries. Based in Montreal, the company employs more than 2,500 people and operates a fleet of Boeing narrow-body and Airbus wide-body jets. In 2016, Air Transat was named Best North American Leisure Airline for the fifth consecutive year by Skytrax. In recent years, the carrier has earned multiple distinctions for its efforts to reduce its environmental footprint. Since 2011, it has consistently been ranked number one in North America for energy efficiency, and in the Top 20 worldwide, by the Atmosfair Airline Index. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company active in air transportation, accommodation, travel packaging and distribution. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development. The vacation travel companion par excellence, Transat celebrates its 30th anniversary in 2017.
Caroline Gagnon, Public Relations and Marketing Advisor, Transat Tours Canada - 514-987-1616, ext. 4662